Kathy Perry, Marketing and Web Coach, was the speaker at the TWBAonline Tampa Meetup last Thursday and provided an interactive presentation using her unique Marketing Tree Matrix process that reveals gaps in your strategic communications. The presentation was designed to provide a tool that will help businesses identify specific areas that may need to be “pruned or nurtured” in order to increase overall marketing effectiveness. Kathy covered 5 critical areas of marketing – Sales, Customers, Off-line Marketing, On-line Marketing and Community – and the various marketing tactics that can be used in each of those areas.
Some of the highlights of Kathy’s presentation focused on improving strategic communications, identifying gaps in current marketing efforts, exploring new ways to get customers, and ideas on increasing customer satisfaction and retention while proactively educating customers.
You can check out Kathy’s website at: www.kathyperry.com