Archive for Link

New Website – AutomotiveHospitality.com

It’s been 10 months since I last posted an update, not because I’ve had nothing to say, but because I’ve been extremely busy.  As those of you in business for yourself know, promoting and working on your own business often takes a back seat to working for clients and I’ve definitely been guilty of that over the past year.

I want to showcase the sites I’ve been working on in the past few months.  I’m so proud of a site I just finished a few weeks ago that it has finally pushed me to get the word back out on what I’ve been doing.

AutomotiveHospitality.com

There are quite a few things different about this site than the sites that I normally build.

  1. Instead of working from a template, the website design was created, with completely custom graphics, by  a professional designer from DrewSevan Design.
  2. All content on the pages and sliders professionally written by IdeaWorks Creative Group.
  3. Instead of developing in WordPress or another CMS, I developed the site in HTML5 and CSS3 by hand at the customers request.
  4. I developed it as a responsive site that adapts to the device and screen size that it’s being displayed on.  Go ahead and try it on a tablet or on your phone or just change the size of your browser window.
  5. It includes a responsive java slider with custom fly-in graphics.

This doesn’t mean that I’ve given up on WordPress at all, this was a special request by the customer to build in HTML and was actually more expensive to develop that way than a WordPress site.  Regardless, it was a challenge that I met.  I really got to stretch my wings and test my boundaries as a web developer and I’m extremely proud of the results.

.xxx Domains Available as of Today

As the title of the post says, as of today domains ending in .xxx are available for sale to the general public as of today.

Here’s an article on the impact of the new domains.

They’re more expensive than regular domains, starting at $80 per domain name, and can only be purchased from approved registrars.  The higher cost comes from add-ons that are automatically built into them: automatic daily virus scanning and other security features that are built into them.

Most businesses aren’t interested in building an adult-themed website, but many companies are buying the relevant domain for their business to tie them up and avoid someone purchasing “yourcompany.xxx” and forwarding it to a porn site.

How Google is Changing Our Brains

Here’s a really interesting graphic on how Google is changing the way we think.  It goes over the good and bad consequences and provides some real food for thought.

I love that we live in a world where all the knowledge in the world is available to us on our computers and through our phones.  As I sit here on my computer, I have access to:

  1. The most comprehensive and arguably the best encyclopedia ever created: Wikipedia.org.
  2. 36,000 books in the public domain through Gutenberg.org for free and millions of titles through Amazon if I want to pay for them.
  3.  I can get almost any DVD or Blu-Ray I want through Netflix.com and I can get almost any movie or TV show I want through Netflix again or Hulu.  The rest can be found somewhere online if you know how to look.
  4. I recently found a great online tool called Spotify with a ton of free music available on their stream.  Another tool called Pandora plays music for me based on an algorithm that figures out what I like, even if I’ve never heard of the song or the artist.
  5. Art can be found online through museum websites, online galleries and artist websites.  Here’s a great list of them from the same group that developed the info-graphic.
  6. And then there’s Google,  which has become so omnipresent that the name of the company is a verb.
We’re living in a Golden Age of Information that our grandparents could never have dreamed of.  When people ask where their flying cars and moon bases went to, I direct them to look in their pockets.  The future is now and it went micro, not macro.

What do you think?


Research and Design by: Online Colleges Site

I’m now on Google+

I just got an invite to Google+ from a friend of mine this morning. I’m playing around with it, adding people to Circles, checking out Sparks, and setting everything up. If you want an invite from me, just ask and I’ll add you for as long as I have them.

Examples Site for iThemes Themes

When building websites, we spend a lot of time with customers going through the available themes. We use iThemes Builder for the majority of the websites that we build, so I put together an example site to show all of the Builder child themes: http://the-internet-adventure.com/examples/.

Check it out, I set it up with 2 different methods to preview the 30+ child themes that we have available.  I’ve also set up pages that shows all the available typography as well as 4 different layouts and a page showing a variety of widget layouts.

I have another post coming soon about my favorite themes, plugins and tools for WordPress.  Keep an eye out for it.

2011 Local Search Rankings Released

David Mihm has released his annual Local Search Ranking Factors list.  This is the best resource for local search marketers like myself online.  Of particular interest in this edition is:

  1. The breakdown between “Pure” Local results (Places only, the traditional “7-pack”) and “Blended” Local results (where Places listings are blended with other search engine results).
  2. The ranking factors for “pure” and “blended” are similar but not identical.
  3. The statement that there is no substantial difference between optimizing for Google and optimizing for Yahoo and Bing.  With Google dominating search (a 65.4% share of all search as of February 2011), the local search experts saw no discernible benefit in trying to  optimize specifically for Yahoo or Bing.
  4. The importance of maintaining NAP integrity throughout your listings and citations.  9 of the 19 negative ranking factors involved a mismatch between the Place Page and website or the placement of information for multiple locations on one page.  What I take away from this is that there is a one-to-one correlation between your Place Page and the website that your Place Page links to.
  5. The importance of associating your website with your Place Page.

What stands out to you in the report?

Article on the Impact of Local-Mobile Search

Local Business CategoriesI’m doing my requisite daily scan of  my Google Reader account.  I wish I had time in the day to read everything that comes through, but I only have time to spend an hour or so catching up on the industry and the fun stuff that rolls through it.

Today an article caught my eye that says that, based on a study by AT&T and Nielsen, 43% of Local/Mobile searchers actually walk through the door of businesses that they search for.

The businesses most likely to benefit from this are restaurants, entertainment venues, and retail stores.  Based on my own habits, and those of people that I know, I’m completely unsurprised.  When I’m looking for somewhere new to eat or if I need to make a purchase, my first thought is to take out my smart phone, login to foursquare or Yelp, and find a place with a good rating to go to.

It’s a good article with great statistics on Mobile Search, I’d definitely recommend it to anyone with a local business.

Local Search in a Nutshell

I recently came across the best representation of Local Search Marketing that I’ve seen to date.  It’s a graphic from Mike Blumenthal at www.blumenthals.com/ who runs a blog on Local Search that I subscribe to.  It shows the inter-relationships and the importance of your NAP, your directory listings, reviews, citations, PPC, the whole ball of wax.  Instead of just sending you there, he’s created a handy version that can be embedded, so I’m including it here.

Web Equity Infographic
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.