Archive for business networking

Using Facebook for Your Business While Keeping Your Privacy

So I’ve been struggling with exactly how to use Facebook as a business tool instead of as a way to look at pictures of my friends’ kids or find people I knew in high school. One of the problems inherent in Facebook is that all your worlds start to merge. Personal and business, past and present, close friends and just acquaintances. Do you really want your business associates to see pictures of you at the beach? Do you really want your family and friends to get your business pitches?

As an internet marketer I’ve bit the bullet and accepted that my networking contacts are going to be able to find me and see pictures of me swing dancing or out with my friends. That’s fine, we live in an age where we can find out exactly what our neighbors paid for their house and if they’ve ever been arrested or not. However, you can still use Facebook to promote your business and keep some semblance of anonymity. Promote your business with a Facebook Fan Page.

You get most of the functionality of a normal Facebook page, but geared for business. If you’re familiar with Facebook, you’ll adapt to fan pages quickly. The main difference is that you get fans instead of friends and you put in business information instead of personal info. You get:

  • Status Updates
  • Wall Posts
  • Links
  • Pictures and video
  • Notes
  • Events

In addition you can:

  • Get customer reviews
  • Promote other pages
  • Run ads on Facebook to promote your page
  • Assign multiple people to manage your page

Even better, you can automatically update your page from your blog (as you’ll see when I publish this). Lastly, the analytics that Facebook offers to Fan Page managers is outstanding. You get reports on fans and what kind of interactions they’re performing with your page and whether your postings are effective or not. There’s some really powerful stuff on here and I’m just delving into it myself.

If you’ve been wanting to get your business on Facebook, but you didn’t want to get on yourself, this is the way to go. Become a fan of my page and I’ll be happy to help you out myself.

Business Local Listings
Business Local Listings
Promote Your Page Too

Feedburner, YouTube, Business Networking Life 3-in-1!

Here’s a quick video that I did with my friend Joe Malinowski last week. His website is Business Networking Life. On it I’m discussing some of the benefits of Feedburner for your blogs.

Sometimes It’s Faster Than Others

It’s not an easy thing to explain what I do in 1 minute. I started going to networking events a few months ago and at these meetings, we all give a 1 minute commercial on what we do. It’s hard to stand out among all the website builders, pay per click guys, and search engine optimizers. The best way to show people what I do is to actually sit down with them and show them.

I met a guy at these meetings, Ronnie, who was a perfect candidate for an experiment. He’s a sales guy for a local sports station and has also just started his own poop scooping and dog running business, Big Blue’s Poop Scooping Services. I sat down with him on Tuesday to show him exactly what I do. I basically gave him a free hour and a half seminar on Google Local Listings and the Google map. We analyzed his keywords, we incorporated them into his description, chose categories, filled in his business info, and added in additional details. We verified it with Google over the phone and parted ways.

After that, I honestly forgot about it in the haze of getting my own business running. Follow up on emails? Check. Send out appointments? Check. Go over tomorrow’s itinerary? Check. Phone calls? Check. Sleep? Not enough!

So I got up the next day and ran my rounds of appointments and meetings and emails and phone calls. I ended up at the Westshore FNI and we’re in the “Attitude of Gratitude” portion of the meeting when Ronnie thanks me for sitting down with him then announces, I’m #2 for “Pooper Scooper Tampa FL” and I’m the only one showing up for “Poop Scooping Tampa FL“. I’m shocked. I usually ask my clients to give me 6-8 weeks for results. I’ve never had results like that in 24 hours, and I’d never guarantee it, but it does show the power of correctly filling out your Google Listing. Sometimes, it is faster than others!