Archive for foursquare

End of the Year Tune Ups

With the release of Google+ Pages for Business and the end of the year coming, I’ve been going through my customers’ online listings at all the search engines and directories.  This includes the big search engines (Google, Yahoo, Bing), top-level providers (InfoGroup, Localeze and Acxiom), smaller directories and review sites (Yelp, hotfrog, Manta, etc.), and local area directories (Go Local Tampa Bay, TBO Directory, etc.).  I’m making sure that all the listings are claimed and that information is up to date, consistent and accurate.

It’s a big task, even for a professional like me, and I thought, “This is the perfect year-end/holiday service for businesses.”

Save yourself some time and frustration.  If you haven’t reviewed your local internet presence, or if you haven’t even claimed all of your online listings, let me do it for you.  The details are here:

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Article on the Impact of Local-Mobile Search

Local Business CategoriesI’m doing my requisite daily scan of  my Google Reader account.  I wish I had time in the day to read everything that comes through, but I only have time to spend an hour or so catching up on the industry and the fun stuff that rolls through it.

Today an article caught my eye that says that, based on a study by AT&T and Nielsen, 43% of Local/Mobile searchers actually walk through the door of businesses that they search for.

The businesses most likely to benefit from this are restaurants, entertainment venues, and retail stores.  Based on my own habits, and those of people that I know, I’m completely unsurprised.  When I’m looking for somewhere new to eat or if I need to make a purchase, my first thought is to take out my smart phone, login to foursquare or Yelp, and find a place with a good rating to go to.

It’s a good article with great statistics on Mobile Search, I’d definitely recommend it to anyone with a local business.

My Newest Timewaster – foursquare

I was doing my due diligence last week, reading up on the latest and greatest in Local Search when I came across an article about a cool app to put on my phone called foursquare. It’s a game / tracking tool that you can use to track where you’ve been, leave tips about places, and follow where your friends have been. As you use the app you unlock badges, little rewards to motivate users to use it more often.

The thing that drew me in is this article that Google is crawling foursquare for local citations. The way this site is set up is tailor made to improve your local search results. The “Add Venue” option requires businesses to provide their name, address, phone number and a cross street. Local search lives or dies by a businesses NAP (name, address, phone number), and this is a strong place to put it.
On top of that, it’s fun. The person with the highest amount of “check-ins” is declared the “mayor” of a place (I’m mayor of 2 currently) and you can compete with your friends, or track your results in comparison to the entire city you’re in.
I’m in the process of making sure that all my customers’ locations have been added to this site and I’m having fun in the process. What more can you ask for?