Archive for Google Place Pages

Hallelujah and Praise the Lord: Service Areas and Location Settings in Google Place Pages

I logged into one of my customer’s Google Local Business Centers today and had a pleasant surprise. As you can see on the image, Google has finally addressed the problem of businesses that service customers outside of their immediate area. Until now, my customers with lawn services, out-call massage, and plumbing businesses had major issues coming up on the map outside of their immediate metropolitan areas.

Today they enabled the “Service Areas and Location Settings” area in the Local Business Center. Businesses have the option of choosing whether their customers come to their business location or if they serve customers at their address. They have the option of showing their address or not and they can choose which area they service. The service area can be chosen as a radius from their address, or they can put in geo-modifiers such as zip code, city name, or even county name. I used both methods for several of my customers, choosing a radius or choosing counties or cities as appropriate.
It’s too soon to determine how this new option will affect rankings or if hiding your address has a positive or negative affect on listings. This literally changes how I advise my customers in their local search efforts. I’ll let you know my results as time goes on.

Post To Your Place Page – New on Google Place Pages

I was working on one of my customer’s place pages, as I do on a daily basis, when I came across a new tool in the top right-hand corner. The option to place a message on my customer’s place page that expires in 30 days.

I called the customer for a quick blurb to try out the new tool and here’s how it looks.

A great tool that my customers have been asking for. Try it out today.

Official Google Blog: Place Pages for Google Maps: There are places we remember!

Official Google Blog: Place Pages for Google Maps: There are places we remember!

New Google Map / Local Listing Design

I’m in Google Maps every day as a part of my job promoting the hell out of Local Search and I came across an interesting change in Google Maps. When you click on “more info” from Google Maps, but not yet from the Google 10-pack, you get a different, more expanded version of the Local Listing. That’s a screenshot of my own listing there on the right.

Highlights include:

  • Visible Business categories
  • Distance to the nearest major intersection
  • Nearby bus stops! (They obviously don’t know Tampa! Who uses the bus?)
  • Full business description and a sample review
  • Google Map of the location and a picture of the business from the street
  • Expanded versions of tabs that you used to have to expand in the old style of listing including Details, Photos & Videos, Reviews, Web Pages, and User Content

I really like the new layout, let’s see if they roll it out to all the local listings, or if it stays strictly on Google Maps.

Update: So I just found an article, and posted a link, identifying these as Google Place Pages. The official blog states that one exists for every spot on the map!