Archive for local search marketing

End of the Year Tune Ups

With the release of Google+ Pages for Business and the end of the year coming, I’ve been going through my customers’ online listings at all the search engines and directories.  This includes the big search engines (Google, Yahoo, Bing), top-level providers (InfoGroup, Localeze and Acxiom), smaller directories and review sites (Yelp, hotfrog, Manta, etc.), and local area directories (Go Local Tampa Bay, TBO Directory, etc.).  I’m making sure that all the listings are claimed and that information is up to date, consistent and accurate.

It’s a big task, even for a professional like me, and I thought, “This is the perfect year-end/holiday service for businesses.”

Save yourself some time and frustration.  If you haven’t reviewed your local internet presence, or if you haven’t even claimed all of your online listings, let me do it for you.  The details are here:


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2011 Local Search Rankings Released

David Mihm has released his annual Local Search Ranking Factors list.  This is the best resource for local search marketers like myself online.  Of particular interest in this edition is:

  1. The breakdown between “Pure” Local results (Places only, the traditional “7-pack”) and “Blended” Local results (where Places listings are blended with other search engine results).
  2. The ranking factors for “pure” and “blended” are similar but not identical.
  3. The statement that there is no substantial difference between optimizing for Google and optimizing for Yahoo and Bing.  With Google dominating search (a 65.4% share of all search as of February 2011), the local search experts saw no discernible benefit in trying to  optimize specifically for Yahoo or Bing.
  4. The importance of maintaining NAP integrity throughout your listings and citations.  9 of the 19 negative ranking factors involved a mismatch between the Place Page and website or the placement of information for multiple locations on one page.  What I take away from this is that there is a one-to-one correlation between your Place Page and the website that your Place Page links to.
  5. The importance of associating your website with your Place Page.

What stands out to you in the report?

Local Search in a Nutshell

I recently came across the best representation of Local Search Marketing that I’ve seen to date.  It’s a graphic from Mike Blumenthal at www.blumenthals.com/ who runs a blog on Local Search that I subscribe to.  It shows the inter-relationships and the importance of your NAP, your directory listings, reviews, citations, PPC, the whole ball of wax.  Instead of just sending you there, he’s created a handy version that can be embedded, so I’m including it here.

Web Equity Infographic
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at www.blumenthals.com.