Archive for Local Search Ranking Factors

2011 Local Search Rankings Released

David Mihm has released his annual Local Search Ranking Factors list.  This is the best resource for local search marketers like myself online.  Of particular interest in this edition is:

  1. The breakdown between “Pure” Local results (Places only, the traditional “7-pack”) and “Blended” Local results (where Places listings are blended with other search engine results).
  2. The ranking factors for “pure” and “blended” are similar but not identical.
  3. The statement that there is no substantial difference between optimizing for Google and optimizing for Yahoo and Bing.  With Google dominating search (a 65.4% share of all search as of February 2011), the local search experts saw no discernible benefit in trying to  optimize specifically for Yahoo or Bing.
  4. The importance of maintaining NAP integrity throughout your listings and citations.  9 of the 19 negative ranking factors involved a mismatch between the Place Page and website or the placement of information for multiple locations on one page.  What I take away from this is that there is a one-to-one correlation between your Place Page and the website that your Place Page links to.
  5. The importance of associating your website with your Place Page.

What stands out to you in the report?