Archive for Mike Blumenthal

Local Search in a Nutshell

I recently came across the best representation of Local Search Marketing that I’ve seen to date.  It’s a graphic from Mike Blumenthal at who runs a blog on Local Search that I subscribe to.  It shows the inter-relationships and the importance of your NAP, your directory listings, reviews, citations, PPC, the whole ball of wax.  Instead of just sending you there, he’s created a handy version that can be embedded, so I’m including it here.

Web Equity Infographic
Web Equity by Mike Blumenthal is licensed under a Creative Commons Attribution 3.0 Unported License.
Based on a work at