Archive for research

Bing, Bang, Boom

Microsoft launched their new search engine Bing last week. My first impression? It’s visually stunning and looks to give Google some real competition.

I’m doing some research into it, focusing of course on how it’s going to play in the local search industry. My focus has mainly been Google and Yahoo, but it looks like I’m going to have to pay attention to Bing as well!

I’ll have a more detailed report for you once I’ve done some more research.

Check Your Local Search Rating

So I spent an exciting Saturday night researching new methods for optimizing local search and found a site that gives you a local search ranking! Very exciting stuff for someone who makes his living in local search.

Getlisted.org has a simple interface that allows you to enter in your business name and your zip code.

So I plugged in my own information “Business Local Listings” and my zip code “33606” and I got the following:

So I only have a 45% ranking because, although I’ve done my Google listing, I haven’t yet sat down to do my Yahoo, MSN Live, or Best of the Web listings. It’ll come as no surprise to a lot of business owners that I neglect my own company to take care of my customers.
You can even drill down further to see exactly what you need to do to increase your ranking, from adding photos to getting citations on other websites to getting reviews. All things that, coincidentally, I can help you with. Surprisingly, there’s no mention of video, and I can’t stress the importance of video enough.
So how do you rank? If you’re not happy, I can help you out with it!