I just came across a blog post on a tool to create KML files and geo sitemaps. For the uninitiated (which included myself up until 45 minutes ago) a KML file is what Google Earth, Google Maps, and a variety of other mapping programs use to store map information.
The idea is to use this tool to create files that you put on your website to get yourself on the map easier. Yet another trick of the trade to add to my toolbox.